Project 1

This series is about branding. I took away all of the brand names of the products, the first being the Proactiv label on the bottles along with what the cream in each is. The second picture is missing the Starbucks logo on the chalk board. Finally I erased the "Aeropostale" label from the sweatshirt. Each erasure just makes the product an ordinary product or advertisement, in the case of Starbucks. Labels these days are good for only one thing- making things twice as expensive. Once you look past the branding, every similar type product is the same, whether the label is recognizable or not.

The second series was my erase/replace series. I took pictures of trees I found around campus and replaced the bark of each tree with a commonly used paper product. The first tree is a post-it note with ruled lines; the second is the comics from the Washington Post newspaper; the third is a paper towel. Each of these paper products are used everyday by millions of people and yet they can be taken for granted. By replacing the tree with products that come from a tree, I am expressing that people often forget where things come from and take them for granted. By visualizing where the paper products come from maybe we can start recycling more so trees don't disappear forever.